I help ambitious UK FMCG teams make sense of AI solutions to improve efficiency, drive value & benefit from AI securely.


15+ years experience across FMCG commercial and AI software roles.

Continuously researching & benchmarkung AI tools against FMCG business use-cases.

Maintained framework mapping AI software to FMCG workflows, security, cost & value.


In a market overwhelmed by AI software solutions, I provide clarity on what’s relevant, credible & viable for you.

I pressure-test AI against your highest-value use cases to ensure immediate, practical commercial impact.



I guide you on training, compliance, data risk & governance so AI adoption is controlled & secure.

Providing FMCG exexcutives with a an overveiw of the AI tools that can immediately add value, supporting your busniess programs in a compliant & secure way.

Contact me with your business enquiry.
AI Advisor for FMCG 2026 - [email protected]
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